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What is digital marketing?

Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

 

Why is Digital Marketing important

Digital media is so pervasive that consumers have access to information anytime and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know.

Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you.

People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

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Why does being online matter? 

 
 

To know more and how we can help you drive your online business speak with one of our digital experts.  

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